As a Living Lab Coordinator, Michelle is passionate about bridging the gap between scientific research and real-world applications. A key aspect of her role is fostering meaningful, mutually beneficial partnerships among public and private sectors, as well as between science and industry, to address urban challenges both today and in the future. Circularity lies at the heart of Michelle’s work, particularly in her role as Project Manager for Clean Inner City, which focuses on waste management solutions in Amsterdam’s city center. Additionally, as the Living Lab Coordinator for ShaRepair, Michelle leads initiatives to enhance the sharing and repair of consumer electronics and textiles, contributing to a more sustainable urban environment.
Innovation and experimentation have been central to Michelle’s career. She excels at translating theory into actionable solutions, with a keen ability to identify the unique needs of each task. Her passion lies in facilitating the application of scientific research to improve decision-making processes. With a Master’s degree in Political Communication, Michelle has gained valuable experience in both the private and public sectors, enabling her to effectively connect the diverse stakeholders essential for successful implementation.
Michelle began her career as a journalist and communication specialist, developing a strong ability to engage and connect with people. Her passion for music, art, and innovation led her into the creative industry, where she eventually found her way into the world of living labs at festivals—pursuing her belief in a more sustainable future. There, she learned that solving complex challenges requires both creativity and a sharp focus on goals. One of her key strengths is her ability to adapt to unforeseen circumstances and pivot when necessary.
Living in Amsterdam, Michelle observes the challenges the city faces in accommodating its diverse population and functions within a limited space. In a prosperous and dynamic city like Amsterdam, she firmly believes the benefits of scientific research should be accessible to everyone, ensuring the city—and other urban areas—remains safe, livable, and resilient for all.
“People deserve cities equipped to tackle the shared challenges we face. Working at AMS Institute allows me to contribute to the well-being of those living in cities. For me, the key is to stay open and curious—aim for the moon and see how far you can go. You can’t go wrong when you’re trying to do the right thing, right?”