Now, as they gear up for Demo Day on February 26th, these founders will showcase their solutions to a panel of investors, industry leaders, and innovation experts. The Startup Booster program is designed to accelerate impact-driven ventures tackling urban challenges—offering guidance, mentorship, and networking opportunities to help them scale.
If you have an idea for a sustainable or tech-driven business, applications for the next AMS Startup Booster will open soon so stay tuned!
Now, let’s meet this year’s startups:
BabyLoop
Every year, millions of baby products are bought, used for a few months, and then discarded. BabyLoop aims to change that by offering premium baby gear for rent—affordable, hassle-free, and sustainable. Parents can access top baby brands at a fraction of the cost, with the convenience of flexible rental terms and guaranteed hygiene and safety.
“Parents want the best for their children, but they don’t want to contribute to waste. We make premium baby gear accessible and affordable through a hassle-free rental service.”
BabyLoop
Badge
Freelancers and remote workers often struggle to find a quiet, reliable place to work in the city. Badge partners with laptop-friendly cafés, guaranteeing users a dedicated workspace in exchange for a minimum spend. The platform creates a win-win: freelancers get a reliable work environment, and café owners secure steady customers.
“Finding a good place to work in the city shouldn’t be a gamble. Badge guarantees remote workers a dedicated seat at laptop-friendly cafés, creating a win-win for freelancers and venues alike.”
Badge
BuurBox
With rising housing costs and shrinking living spaces, urban residents need creative storage solutions. BuurBox is a peer-to-peer platform connecting people who need storage with those who have extra space, making storage more affordable and convenient while fostering local connections.
“In cities where space is limited, we help neighbors help each other—turning unused storage space into an affordable, convenient alternative to traditional self-storage.”
BuurBox
EarthEmission
Sustainability reporting is a challenge for businesses navigating complex EU regulations. EarthEmission simplifies CSRD reporting and carbon management with an AI-powered platform that generates compliance reports in minutes—helping businesses track emissions, meet regulatory requirements, and stay ahead in the transition to net zero.
“Sustainability reporting is time-consuming and complex. Our AI-powered platform automates the process, transforming months of work into minutes—so businesses can focus on real impact.”
EarthEmission
EnergieCoop
Energy poverty and grid congestion are growing concerns in the Dutch energy transition. EnergieCoop provides energy policy advisory services to create positive energy districts, foster community initiatives, and develop energy hubs that promote sustainability and local engagement.
“Energy transition is as much about people as it is about infrastructure. We work with communities and policymakers to create positive energy districts and strengthen local participation in clean energy.”
EnergieCoop
FurnZero
Every year, millions of mattresses and furniture items end up in landfills. FurnZero offers an affordable, circular disposal service to maximize reuse and material recovery, ensuring that old mattresses and furniture are properly collected, refurbished, or recycled.
“Our goal is to make mattress disposal effortless and fully circular, so no usable materials go to waste.”
FurnZero
Meterd
Energy inefficiency is a costly problem for businesses and public institutions. Meterd provides real-time energy monitoring and optimization using IoT hardware and AI-driven analytics. By identifying waste, optimizing consumption, and automating reporting, Meterd helps organizations cut costs and comply with EU energy standards like EPBD and CSRD.
“Businesses overpay up to 20% on utility costs due to inefficiencies. Our smart energy optimization tool provides real-time insights to cut waste, lower emissions, and save money.”
Meterd
Urban Futures Lab
Urban decision-makers often rely on outdated data, making it difficult to plan for an uncertain future. Urban Futures Lab provides trend forecasting and future-proofing strategies to help cities navigate challenges in sustainability, infrastructure, and urban development—ensuring smarter, long-term planning.
“Cities need to plan, not just react to change. We help policymakers navigate uncertainty with trend forecasting and future-proofing strategies to build more resilient urban spaces.”
Urban Futures Lab
These startups are tackling some of the most pressing challenges facing our cities today. Reducing waste, improving energy efficiency and rethinking urban workspaces, each of them is working to create a more sustainable and livable future.
Stay tuned for updates as these founders take their next steps, scale their impact, and continue to shape the cities of tomorrow! You can watch them pitch their solutions at the Demo Day on Febuary 26th!
Curious about last year's winners? Read about AMS Startup Booster #6!
