REPAiR project

Building & Demolition waste in the Amsterdam Metropolitan Area

SocialGlass

Using information from open source social media data

SocialGlass

Social media activity Sail

SocialGlass

Flows of people during Sail

Tech can improve the quality of life in the city and enhance sustainability, livability, plus citizen engagement and empowerment.

We research, develop and integrate advanced and novel ICT and data science technologies to improve the quality of life in the city and work on solving urban challenges.

Simultaneously we research the central values for society and citizens on topics arising from these new tools and technologies, such as autonomy, privacy, transparency, inclusiveness and empowerment.

Project

DCODE: rethink design

Responsible Urban Digitalization

DCODE will train 15 PhD students in design(-anthropology), media studies, science and technology studies & data science, and equip them with an holistic understanding needed for the human-centric design of product service systems powered by Big Data & AI.

Project

Responsible Sensing Lab

Responsible Urban Digitalization

Our Responsible Sensing Lab explores how to integrate social values in the design of sensing systems in public space.

Project

BRIDE - A Smart Bridge

Responsible Urban Digitalization

An interactive bridge that is equipped with sensory technology will help understand Amsterdam’s “cityness” better. Citizens can make the bridge their own and answer this big philosophical question by collecting data about activity, place and time.

The three main domains we focus on:

  1. ICT and data technologies for urban challenges
  2. Smart governance and citizen engagement
  3. User- and Citizen-Centric Design.

ICT & Data Technologies for Urban Challenges

Within the first domain, research, development and integration of these new technologies with dynamic sensor networks (AI, big data, open data, crowd sourcing and robotics) are performed to improve city operations and planning. It can help with collection, analysis and optimization of critical city operations and services to take care of roads or bridges, for instance.

Operating and maintaining infrastructure assets (e.g. roads, bridges, parks, public green, buildings, waterways, sewers, public lighting, parking places, sidewalks, waste collection). This domain also addresses the improvement of public safety for navigation or in crowds and overall livability. And it enables regulation and inspection of traffic, parking, housing and pollution. Making new, larger and diverse urban data sets accessible and easy to use affords improved the city and spatial planning process in terms of quality and cost.

Smart Governance & Citizen Engagement

The focus of citizen engagement and ultimately smart governance are made possible with new ICT technologies and tools that are the subject of this domain. Citizens in large groups can have a say in city operations and planning by crowdsourcing. More effective and adequate problem-solving from local government is possible. Citizens impact on policy and decision making is an important research and innovation topic. Where the public, private partners and citizens have diverse interests, the governments and organizations still oversee distribution of responsibility, authority and control.

User & Citizen-Centric Design

The domain of human-centric design explores the requirements for new ICT tools & technologies in terms of designed so that it truly benefits the end users and citizens and not only city or industrial stakeholders. Usually, new ICT with clear benefits for the city is implemented to improve city operations or services, yet the implications for the end-user and citizen are overlooked. Moreover, recent and strong concerns about the legitimacy and privacy of ICT tools and technologies collecting personal data become more relevant to research and design to integrate principles into these innovative approaches. Cities are to follow democratic principles when it comes to sharing personal data in the private and public domain to safeguard societal values.

View
everything

projects

news

events

everything

on this theme

News

Guiding drivers to do better

Responsible Urban Digitalization

We all want livable cities and clean air. But how can we ensure driver autonomy while promoting public values in mobility? The Driving for Values project offers solutions for integrating smart navigation into cities—while covering critical ethical bases.

News

Smart doorbell cameras pose a danger

Responsible Urban Digitalization

Thijs Turèl from AMS Institute wrote an opinion piece for Dutch newspaper Trouw on smart doorbells and the dangers

News

CoTown: Tech for better environments

Entrepreneurship

CoTown: technology to better the local economy and urban environment while rewarding citizen engagement

News

CoTown: Tech for better environments

Entrepreneurship

CoTown: technology to better the local economy and urban environment while rewarding citizen engagement

News

Shuttercam pilot at Johan Cruijff ArenA

Responsible Urban Digitalization

News

Privacy preserving crowd sensing systems

Responsible Urban Digitalization

The need for crowd sensing in urban scenarios has been acknowledged by urban governing bodies, as it provides...

News

3D data of 10 million buildings

Responsible Urban Digitalization

3D data now available for all 10 million buildings in the Netherlands, simulating effects like these on the living envir

News

3D data of 10 million buildings

Responsible Urban Digitalization

3D data now available for all 10 million buildings in the Netherlands, simulating effects like these on the living envir

Project

Urban Modeling in Higher Dimensions

Responsible Urban Digitalization

Solving Amsterdam’s urban issues would benefit from one 3-D model with continuously updated information. However, scientists so far have matched unique data to their own simulating models. Research on one integrated solution is underway.

Project

Responsible Sensing Lab

Responsible Urban Digitalization

Our Responsible Sensing Lab explores how to integrate social values in the design of sensing systems in public space.

Project

Responsible Sensing Lab

Responsible Urban Digitalization

Our Responsible Sensing Lab explores how to integrate social values in the design of sensing systems in public space.

News

Kick-off communication about sensors

Responsible Urban Digitalization

On Oct. 20, 2022, we celebrated the official launch of a joint project on effective and inclusive communication on sensors.

Project

The Transparent Crowd Monitoring Camera

Responsible Urban Digitalization

The number of crowd monitoring cameras in public places is increasing. What could be done to inform and ensure people that counting cameras are just there for the counting?

Project

Shuttercams for a responsible smart city

Responsible Urban Digitalization

The Shuttercam project explores how the design of cameras in public space can contribute to a ‘responsible’ Smart City.

Project

Shuttercams for a responsible smart city

Responsible Urban Digitalization

The Shuttercam project explores how the design of cameras in public space can contribute to a ‘responsible’ Smart City.

News

First findings on the Shuttercam sensors

Responsible Urban Digitalization

First findings on the Shuttercam sensors

News

Wrap-up: Launch Responsible Sensing Lab

Responsible Urban Digitalization

On 28 January 2021, we officially the launch of the Responsible Sensing Lab and openend the exhibit Senses of Amsterdam

Project

Simple Sensors for responsible sensing

Responsible Urban Digitalization

The Simple Sensors project prototypes show what is measured, who uses the data and for what purpose.

Project

Simple Sensors for responsible sensing

Responsible Urban Digitalization

The Simple Sensors project prototypes show what is measured, who uses the data and for what purpose.

News

Robots in the city

Responsible Urban Digitalization

Imagine walking down the street and a robot tries to cross your path. From a technological point of view, a situation li

News

World's first 3D printed bridge

Responsible Urban Digitalization

Today the world’s first stainless steel 3D printed bridge is placed in our city center. Equipped with a sensors, this in

News

World's first 3D printed bridge

Responsible Urban Digitalization

Today the world’s first stainless steel 3D printed bridge is placed in our city center. Equipped with a sensors, this in

News

Visit 'Senses of Amsterdam'

Responsible Urban Digitalization

From June 5, NEMO De Studio will reopen its doors meaning you can pay a visit to Senses of Amsterdam - an interactive exhibit about sensors in the city of Amsterdam.

Project

The mobile robot platform ‘Husky’

Responsible Urban Digitalization

By navigating sidewalks, robots may soon fulfill functions like delivery in a sustainable, non-obtrusive, and scalable way. But how can we design the interactions between pedestrians and such robots?

News

Responsible Sensing Lab for Amsterdam

Responsible Urban Digitalization

Today, on European Privacy Day, Amsterdam announces that it wants to introduce a reporting requirement for sensors in th

News

Responsible Sensing Lab for Amsterdam

Responsible Urban Digitalization

Today, on European Privacy Day, Amsterdam announces that it wants to introduce a reporting requirement for sensors in th

Project

DCODE: rethink design

Responsible Urban Digitalization

DCODE will train 15 PhD students in design(-anthropology), media studies, science and technology studies & data science, and equip them with an holistic understanding needed for the human-centric design of product service systems powered by Big Data & AI.

News

Booklet: 4 Human Scan Car designs

Responsible Urban Digitalization

This booklet provides a recap of our design sprint on how to make scan cars more "human".

Project

BRIDE - A Smart Bridge

Responsible Urban Digitalization

An interactive bridge that is equipped with sensory technology will help understand Amsterdam’s “cityness” better. Citizens can make the bridge their own and answer this big philosophical question by collecting data about activity, place and time.

Project

BRIDE - A Smart Bridge

Responsible Urban Digitalization

An interactive bridge that is equipped with sensory technology will help understand Amsterdam’s “cityness” better. Citizens can make the bridge their own and answer this big philosophical question by collecting data about activity, place and time.

News

Can tech make scan cars more human?

Responsible Urban Digitalization

Exploring new tech, such as scan cars, helps to understand the complexity of Responsible Urban Digitization.

News

Blog: surveillance systems rolling dice

Responsible Urban Digitalization

In the smart city of tomorrow, we could fine 100% of all offences at virtually no extra effort. Yet a ‘robot government’ that never condones small transgressions seems to be in conflict with the ideal of a humanist smart city. How should we go about this?

News

Blog: surveillance systems rolling dice

Responsible Urban Digitalization

In the smart city of tomorrow, we could fine 100% of all offences at virtually no extra effort. Yet a ‘robot government’ that never condones small transgressions seems to be in conflict with the ideal of a humanist smart city. How should we go about this?

Project

Catalyst

Responsible Urban Digitalization

While cities turn smarter, the questions arise on whether this is good or bad, but also on how digitalization can be developed and implemented responsibly. With this project, we aim to contribute to this discussion.

News

Blog: Minister for under-standability?

Responsible Urban Digitalization

In September 2017, the Dutch National Ombudsman issued a warning. A large part of the Dutch population could not keep up with the speed of digitization of society.

Project

Urban AirQ

Responsible Urban Digitalization

Filling in the blind spots of urban air quality in Amsterdam, together with citizens.

Project

Urban AirQ

Responsible Urban Digitalization

Filling in the blind spots of urban air quality in Amsterdam, together with citizens.

Project

The Clean Water Experiment

Responsible Urban Digitalization

One quarter of Amsterdam’s surface is covered by water and Amsterdammers enjoy it during summer months in various ways. In the summer of 2018, citizens as scientists measured the water quality and created a joint map for future use.

Project

Living Urban Office

Responsible Urban Digitalization

How can an ecosystem of connected products and services support knowledge workers? Creating and sharing knowledge is a major tasks for nomadic professionals and an emerging trend in the future of work.

News

Guiding drivers to do better

Responsible Urban Digitalization

We all want livable cities and clean air. But how can we ensure driver autonomy while promoting public values in mobility? The Driving for Values project offers solutions for integrating smart navigation into cities—while covering critical ethical bases.

News

Guiding drivers to do better

Responsible Urban Digitalization

We all want livable cities and clean air. But how can we ensure driver autonomy while promoting public values in mobility? The Driving for Values project offers solutions for integrating smart navigation into cities—while covering critical ethical bases.

News

Smart doorbell cameras pose a danger

Responsible Urban Digitalization

Thijs Turèl from AMS Institute wrote an opinion piece for Dutch newspaper Trouw on smart doorbells and the dangers

News

Smart doorbell cameras pose a danger

Responsible Urban Digitalization

Thijs Turèl from AMS Institute wrote an opinion piece for Dutch newspaper Trouw on smart doorbells and the dangers

News

Smart doorbell cameras pose a danger

Responsible Urban Digitalization

Thijs Turèl from AMS Institute wrote an opinion piece for Dutch newspaper Trouw on smart doorbells and the dangers

News

Smart doorbell cameras pose a danger

Responsible Urban Digitalization

Thijs Turèl from AMS Institute wrote an opinion piece for Dutch newspaper Trouw on smart doorbells and the dangers

News

CoTown: Tech for better environments

Entrepreneurship

CoTown: technology to better the local economy and urban environment while rewarding citizen engagement

News

Shuttercam pilot at Johan Cruijff ArenA

Responsible Urban Digitalization

News

CoTown: Tech for better environments

Entrepreneurship

CoTown: technology to better the local economy and urban environment while rewarding citizen engagement

News

Shuttercam pilot at Johan Cruijff ArenA

Responsible Urban Digitalization

News

Privacy preserving crowd sensing systems

Responsible Urban Digitalization

The need for crowd sensing in urban scenarios has been acknowledged by urban governing bodies, as it provides...

News

Privacy preserving crowd sensing systems

Responsible Urban Digitalization

The need for crowd sensing in urban scenarios has been acknowledged by urban governing bodies, as it provides...

News

Privacy preserving crowd sensing systems

Responsible Urban Digitalization

The need for crowd sensing in urban scenarios has been acknowledged by urban governing bodies, as it provides...

News

Privacy preserving crowd sensing systems

Responsible Urban Digitalization

The need for crowd sensing in urban scenarios has been acknowledged by urban governing bodies, as it provides...

News

3D data of 10 million buildings

Responsible Urban Digitalization

3D data now available for all 10 million buildings in the Netherlands, simulating effects like these on the living envir

News

3D data of 10 million buildings

Responsible Urban Digitalization

3D data now available for all 10 million buildings in the Netherlands, simulating effects like these on the living envir

Project

Urban Modeling in Higher Dimensions

Responsible Urban Digitalization

Solving Amsterdam’s urban issues would benefit from one 3-D model with continuously updated information. However, scientists so far have matched unique data to their own simulating models. Research on one integrated solution is underway.

Project

Urban Modeling in Higher Dimensions

Responsible Urban Digitalization

Solving Amsterdam’s urban issues would benefit from one 3-D model with continuously updated information. However, scientists so far have matched unique data to their own simulating models. Research on one integrated solution is underway.

Project

Responsible Sensing Lab

Responsible Urban Digitalization

Our Responsible Sensing Lab explores how to integrate social values in the design of sensing systems in public space.

Project

Responsible Sensing Lab

Responsible Urban Digitalization

Our Responsible Sensing Lab explores how to integrate social values in the design of sensing systems in public space.

Project

Responsible Sensing Lab

Responsible Urban Digitalization

Our Responsible Sensing Lab explores how to integrate social values in the design of sensing systems in public space.

Project

Responsible Sensing Lab

Responsible Urban Digitalization

Our Responsible Sensing Lab explores how to integrate social values in the design of sensing systems in public space.

News

Kick-off communication about sensors

Responsible Urban Digitalization

On Oct. 20, 2022, we celebrated the official launch of a joint project on effective and inclusive communication on sensors.

Project

The Transparent Crowd Monitoring Camera

Responsible Urban Digitalization

The number of crowd monitoring cameras in public places is increasing. What could be done to inform and ensure people that counting cameras are just there for the counting?

News

Kick-off communication about sensors

Responsible Urban Digitalization

On Oct. 20, 2022, we celebrated the official launch of a joint project on effective and inclusive communication on sensors.

Project

The Transparent Crowd Monitoring Camera

Responsible Urban Digitalization

The number of crowd monitoring cameras in public places is increasing. What could be done to inform and ensure people that counting cameras are just there for the counting?

Project

Shuttercams for a responsible smart city

Responsible Urban Digitalization

The Shuttercam project explores how the design of cameras in public space can contribute to a ‘responsible’ Smart City.

Project

Shuttercams for a responsible smart city

Responsible Urban Digitalization

The Shuttercam project explores how the design of cameras in public space can contribute to a ‘responsible’ Smart City.

Project

Shuttercams for a responsible smart city

Responsible Urban Digitalization

The Shuttercam project explores how the design of cameras in public space can contribute to a ‘responsible’ Smart City.

Project

Shuttercams for a responsible smart city

Responsible Urban Digitalization

The Shuttercam project explores how the design of cameras in public space can contribute to a ‘responsible’ Smart City.

News

First findings on the Shuttercam sensors

Responsible Urban Digitalization

First findings on the Shuttercam sensors

News

First findings on the Shuttercam sensors

Responsible Urban Digitalization

First findings on the Shuttercam sensors

News

Wrap-up: Launch Responsible Sensing Lab

Responsible Urban Digitalization

On 28 January 2021, we officially the launch of the Responsible Sensing Lab and openend the exhibit Senses of Amsterdam

News

Wrap-up: Launch Responsible Sensing Lab

Responsible Urban Digitalization

On 28 January 2021, we officially the launch of the Responsible Sensing Lab and openend the exhibit Senses of Amsterdam

Project

Simple Sensors for responsible sensing

Responsible Urban Digitalization

The Simple Sensors project prototypes show what is measured, who uses the data and for what purpose.

Project

Simple Sensors for responsible sensing

Responsible Urban Digitalization

The Simple Sensors project prototypes show what is measured, who uses the data and for what purpose.

Project

Simple Sensors for responsible sensing

Responsible Urban Digitalization

The Simple Sensors project prototypes show what is measured, who uses the data and for what purpose.

Project

Simple Sensors for responsible sensing

Responsible Urban Digitalization

The Simple Sensors project prototypes show what is measured, who uses the data and for what purpose.

News

Robots in the city

Responsible Urban Digitalization

Imagine walking down the street and a robot tries to cross your path. From a technological point of view, a situation li

News

World's first 3D printed bridge

Responsible Urban Digitalization

Today the world’s first stainless steel 3D printed bridge is placed in our city center. Equipped with a sensors, this in

News

Robots in the city

Responsible Urban Digitalization

Imagine walking down the street and a robot tries to cross your path. From a technological point of view, a situation li

News

World's first 3D printed bridge

Responsible Urban Digitalization

Today the world’s first stainless steel 3D printed bridge is placed in our city center. Equipped with a sensors, this in

News

Visit 'Senses of Amsterdam'

Responsible Urban Digitalization

From June 5, NEMO De Studio will reopen its doors meaning you can pay a visit to Senses of Amsterdam - an interactive exhibit about sensors in the city of Amsterdam.

News

Visit 'Senses of Amsterdam'

Responsible Urban Digitalization

From June 5, NEMO De Studio will reopen its doors meaning you can pay a visit to Senses of Amsterdam - an interactive exhibit about sensors in the city of Amsterdam.

News

Visit 'Senses of Amsterdam'

Responsible Urban Digitalization

From June 5, NEMO De Studio will reopen its doors meaning you can pay a visit to Senses of Amsterdam - an interactive exhibit about sensors in the city of Amsterdam.

News

Visit 'Senses of Amsterdam'

Responsible Urban Digitalization

From June 5, NEMO De Studio will reopen its doors meaning you can pay a visit to Senses of Amsterdam - an interactive exhibit about sensors in the city of Amsterdam.

Project

The mobile robot platform ‘Husky’

Responsible Urban Digitalization

By navigating sidewalks, robots may soon fulfill functions like delivery in a sustainable, non-obtrusive, and scalable way. But how can we design the interactions between pedestrians and such robots?

Project

The mobile robot platform ‘Husky’

Responsible Urban Digitalization

By navigating sidewalks, robots may soon fulfill functions like delivery in a sustainable, non-obtrusive, and scalable way. But how can we design the interactions between pedestrians and such robots?

News

Responsible Sensing Lab for Amsterdam

Responsible Urban Digitalization

Today, on European Privacy Day, Amsterdam announces that it wants to introduce a reporting requirement for sensors in th

News

Responsible Sensing Lab for Amsterdam

Responsible Urban Digitalization

Today, on European Privacy Day, Amsterdam announces that it wants to introduce a reporting requirement for sensors in th

Project

DCODE: rethink design

Responsible Urban Digitalization

DCODE will train 15 PhD students in design(-anthropology), media studies, science and technology studies & data science, and equip them with an holistic understanding needed for the human-centric design of product service systems powered by Big Data & AI.

Project

DCODE: rethink design

Responsible Urban Digitalization

DCODE will train 15 PhD students in design(-anthropology), media studies, science and technology studies & data science, and equip them with an holistic understanding needed for the human-centric design of product service systems powered by Big Data & AI.

Project

DCODE: rethink design

Responsible Urban Digitalization

DCODE will train 15 PhD students in design(-anthropology), media studies, science and technology studies & data science, and equip them with an holistic understanding needed for the human-centric design of product service systems powered by Big Data & AI.

Project

DCODE: rethink design

Responsible Urban Digitalization

DCODE will train 15 PhD students in design(-anthropology), media studies, science and technology studies & data science, and equip them with an holistic understanding needed for the human-centric design of product service systems powered by Big Data & AI.

News

Booklet: 4 Human Scan Car designs

Responsible Urban Digitalization

This booklet provides a recap of our design sprint on how to make scan cars more "human".

Project

BRIDE - A Smart Bridge

Responsible Urban Digitalization

An interactive bridge that is equipped with sensory technology will help understand Amsterdam’s “cityness” better. Citizens can make the bridge their own and answer this big philosophical question by collecting data about activity, place and time.

News

Booklet: 4 Human Scan Car designs

Responsible Urban Digitalization

This booklet provides a recap of our design sprint on how to make scan cars more "human".

Project

BRIDE - A Smart Bridge

Responsible Urban Digitalization

An interactive bridge that is equipped with sensory technology will help understand Amsterdam’s “cityness” better. Citizens can make the bridge their own and answer this big philosophical question by collecting data about activity, place and time.

News

Can tech make scan cars more human?

Responsible Urban Digitalization

Exploring new tech, such as scan cars, helps to understand the complexity of Responsible Urban Digitization.

News

Can tech make scan cars more human?

Responsible Urban Digitalization

Exploring new tech, such as scan cars, helps to understand the complexity of Responsible Urban Digitization.

News

Can tech make scan cars more human?

Responsible Urban Digitalization

Exploring new tech, such as scan cars, helps to understand the complexity of Responsible Urban Digitization.

News

Can tech make scan cars more human?

Responsible Urban Digitalization

Exploring new tech, such as scan cars, helps to understand the complexity of Responsible Urban Digitization.

News

Blog: surveillance systems rolling dice

Responsible Urban Digitalization

In the smart city of tomorrow, we could fine 100% of all offences at virtually no extra effort. Yet a ‘robot government’ that never condones small transgressions seems to be in conflict with the ideal of a humanist smart city. How should we go about this?

News

Blog: surveillance systems rolling dice

Responsible Urban Digitalization

In the smart city of tomorrow, we could fine 100% of all offences at virtually no extra effort. Yet a ‘robot government’ that never condones small transgressions seems to be in conflict with the ideal of a humanist smart city. How should we go about this?

Project

Catalyst

Responsible Urban Digitalization

While cities turn smarter, the questions arise on whether this is good or bad, but also on how digitalization can be developed and implemented responsibly. With this project, we aim to contribute to this discussion.

Project

Catalyst

Responsible Urban Digitalization

While cities turn smarter, the questions arise on whether this is good or bad, but also on how digitalization can be developed and implemented responsibly. With this project, we aim to contribute to this discussion.

News

Blog: Minister for under-standability?

Responsible Urban Digitalization

In September 2017, the Dutch National Ombudsman issued a warning. A large part of the Dutch population could not keep up with the speed of digitization of society.

News

Blog: Minister for under-standability?

Responsible Urban Digitalization

In September 2017, the Dutch National Ombudsman issued a warning. A large part of the Dutch population could not keep up with the speed of digitization of society.

News

Blog: Minister for under-standability?

Responsible Urban Digitalization

In September 2017, the Dutch National Ombudsman issued a warning. A large part of the Dutch population could not keep up with the speed of digitization of society.

News

Blog: Minister for under-standability?

Responsible Urban Digitalization

In September 2017, the Dutch National Ombudsman issued a warning. A large part of the Dutch population could not keep up with the speed of digitization of society.

Project

Urban AirQ

Responsible Urban Digitalization

Filling in the blind spots of urban air quality in Amsterdam, together with citizens.

Project

The Clean Water Experiment

Responsible Urban Digitalization

One quarter of Amsterdam’s surface is covered by water and Amsterdammers enjoy it during summer months in various ways. In the summer of 2018, citizens as scientists measured the water quality and created a joint map for future use.

Project

Urban AirQ

Responsible Urban Digitalization

Filling in the blind spots of urban air quality in Amsterdam, together with citizens.

Project

The Clean Water Experiment

Responsible Urban Digitalization

One quarter of Amsterdam’s surface is covered by water and Amsterdammers enjoy it during summer months in various ways. In the summer of 2018, citizens as scientists measured the water quality and created a joint map for future use.

Project

Living Urban Office

Responsible Urban Digitalization

How can an ecosystem of connected products and services support knowledge workers? Creating and sharing knowledge is a major tasks for nomadic professionals and an emerging trend in the future of work.

Project

Living Urban Office

Responsible Urban Digitalization

How can an ecosystem of connected products and services support knowledge workers? Creating and sharing knowledge is a major tasks for nomadic professionals and an emerging trend in the future of work.

Project

Living Urban Office

Responsible Urban Digitalization

How can an ecosystem of connected products and services support knowledge workers? Creating and sharing knowledge is a major tasks for nomadic professionals and an emerging trend in the future of work.

Project

Living Urban Office

Responsible Urban Digitalization

How can an ecosystem of connected products and services support knowledge workers? Creating and sharing knowledge is a major tasks for nomadic professionals and an emerging trend in the future of work.